DOOH glossary paves way for industry-wide advertising standards

Released today, a new Digital Out-of-Home Glossary marks the first time that the industry has come together to agree on a set of shared terms across multiple areas, including measurement, programmatic and targeting. The glossary has been developed by IAB UK’s Digital Out-of-Home (DOOH) Advisory Group, the trade body for Out-of-Home (OOH) advertising Outsmart and […]

Route Appoints Katherine Almond as Non-Executive Chair

Route, the audience measurement body for OOH media in Great Britain, has appointed Katherine Almond as non-executive chair of the board. Katherine has a passion for understanding human behaviour and brings a wealth of research and media experience to the not-for-profit Joint Industry Currency (JIC). As non-executive chair, Katherine will be responsible for maintaining Route’s […]