New data from Route show a stable picture in the delivery of audiences for the outdoor sector. Under typical conditions, 97% of the population will see out of home advertising every week. 84% of adults will see a digital screen in this time. Route measures audiences for 11,324 digital screens, an increase of 1.3% from […]
We’ve made quite a lot of significant methodological changes of late (see here for a summary) which got us and our friends at Ipsos thinking that perhaps it was time to produce a technical overview of how Route comes together. Written by Andrew Green – Ipsos‘ Global Head of Business Development, Audience Measurement – the […]
The April 2020 release (R34) incorporates a range of significant developments to the methodology. These affect both the definitions and calculations made and, in turn, the audience numbers produced. Here we summarise the changes applied to the data inputs – namely the inventory, sample, traffic intensity model and the population counts. Inventory The total inventory […]
Route has partnered with motion design experts We Are Seventeen to distill down all the complexity of the Route methodology into a handy, and dare we say it, pretty darn beautiful two minute video. We’re very proud of this work and excited to finally air it for public consumption. Watch the video below.
Audience measurement for out of home advertising in GB has just become even more accurate. It now better reflects real-world audiences for campaigns. This is thanks to the introduction of Route’s world-leading multi sensor tracking devices (MST). With the rapid expansion of digital signage, we were concerned that a two-tier audience currency may emerge where […]