Skip to content

Menu Close Menu
Route Research Ltd
  • About Us
    • Team
    • Partners
  • Research
    • Travel Survey
    • Traffic Intensity Model
    • Eye Tracking
    • Inventory
  • Insights
    • Spot ratings
    • Seasonality
    • Cover build
  • Subscribe
  • News
  • Contact

Targeting spend using OOH

Euan Mackay, opinion pieces

Using Route and OOH to target high spenders Data released by the Office of National Statistics (ONS) shows the amount of money households spend on a weekly basis broken down into different categories. Here we identify the regions with the highest level of spend across just two of the ten categories covered and align this […]

September 12, 2017September 12, 2017CACI data new Office of National Statistics ONS planning R24 region Route spend

Blog Posts

  • DOOH glossary paves way for industry-wide advertising standards
  • New Route data shows impacts per hour
  • September 2020 fieldwork update
  • Route – A technical overview – Traffic Intensity Model
  • New OOH audience data published
© 2018 Route Research Limited. Web Design by Robert DeVore.
  • About Route
  • News
  • Contact
  • Privacy Policy