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Targeting where people spend their life, not where they live

Euan Mackay, opinion pieces

Recent analysis of Route data has identified the extent to which the reach of regional campaigns extends outside the regions where the frames are clustered. This points towards one of the core strengths of out of home as an advertising vehicle. It can offer a ‘best of both worlds’ approach for brands providing both contextual […]

November 9, 2017context data ooh research targeting

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