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Coming Down The Tracks

Euan Mackay

Back in 2016, when Route’s contract with Ipsos was renewed, it was agreed that we would evolve to improve a number of key elements of our measurement. The end goal was set to measure spot level ratings for digital out of home by the end of 2020. We are starting to bear witness to some […]

June 15, 2018June 15, 2018advertising audience audience measurement data digital dooh media ooh Route seasonality travel habits

Blog Posts

  • DOOH glossary paves way for industry-wide advertising standards
  • New Route data shows impacts per hour
  • September 2020 fieldwork update
  • Route – A technical overview – Traffic Intensity Model
  • New OOH audience data published
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