57.7m Impacts per hour

Data published by Route in March 2021 shows that under typical circumstance, out of home advertising is seen 57.8million times per hour across Great Britain.

The majority of these impacts come from posters, though the number emanating from ads on digital out of home screens continues to grow with almost 4 million impacts per hour at present.

This means that in the time it’s taken you to read to this point, 387,526 impacts have been seen.*

(it took me 24.15 seconds to re-read this over).