Nickable Stuff

Below you can explore our range of nickable charts, reports, facts and figures to help add a little more oomph to your presentations, or just build your knowledge on out of home advertising.

Presentation
How do impressions overstate audience? — How do impressions overstate audience?

Presentation
How does Route's methodology work? — How does Route's methodology work?

Reports
A technical guide to the Traffic Intensity Model — A technical guide to the Traffic Intensity Model

Other
Route Demographic Questionnaire — Route Demographic Questionnaire

Other
Download the Route Lifestyle Questionnaire — Download the Route Lifestyle Questionnaire

Reports
How do pedestrians see the world? — How do pedestrians see the world?

Reports
Visibility hit rates for OOH ads in GB — Visibility hit rates for OOH ads in GB

Reports
Visibility for dynamic scenes — Visibility for dynamic scenes

Other
Route Rate Card 2022 — Route Rate Card 2022

Making Route More Contemporary

Other Find the answers to some frequently asked questions — Find the answers to some frequently asked questions

Reports
IAB Glossary for Digital OOH (DOOH) — IAB Glossary for Digital OOH (DOOH)