Haik-OOH: TFL

TFL Contracts

Decisions have now been made

As you were, go sell

This week, TFL announced the award of their OOH contracts across bus, underground stations, tube and tram carriages and bus shelters. These two contracts had been subject to much debate across the industry, but following a lengthy pitch process both incumbents were successful in retaining the contracts for another several years. Congratulations to both Global (Bus, Tube and Carriages) and to JCDecaux (Bus Shelters) on their wins.

Should you be wondering why the contracts were in such demand, then Route data gives you some indication. The TFL assets generate in excess of 16 billion impacts every month. It also represents 70% of all OOH inventory within the London BARB region (and 42% of all inventory measured by Route).

See more information on the contract awards over at The Media Leader here.

Download a Powerpoint slide of this information here.