We’ve partnered with Fifty5Blue to integrate their TGI consumer survey directly into the Route dataset. This fusion allows TGI and Route subscribers to identify over 350 unique audiences using the platforms where they already access Route data.
Previously, media planners mapping audiences through TGI had to revert to our standard demographics within Route. Now, by combining TGI’s insights into consumer behaviour, attitudes, and media habits with Route’s gold-standard out-of-home audience measurement, users can plan and evaluate campaigns with greater accuracy and efficiency.
Click here to download a list of available TGI audiences you can target in the Route-TGI fusion.
Below is a use case of the fusion, using the football fans TGI audience to find OOH Audiences in Great Britain.
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