Find out who does what at Route, and get in touch
Chief Executive Officer
Euan was promoted to lead the team in July 2025, succeeding Denise Turner. At Route since 2016, Euan held previous roles as Chief Strategy Officer and General Manager, responsible for ensuring things run on time while conducting analysis, communicating insights from the data and keeping Route relevant and accessible for stakeholders.
Euan in data:
20: years worked in media research
702: miles from ‘home’
1,177 days: longest run streak (28/12/2018 – 18/03/2022)
2: Children [Mabel and Murdo]
1: number of boys called Murdo born in England or Wales since 2016
Too many: hours spent “managing” NFL fantasy football teams
Non-Executive Chair
In post since 2018, Katherine is responsible for maintaining Route’s independence and its impartial approach. She began her career in media planning and was board director at AMV.BBDO and PHD. Her passion for using qualitative research to develop media strategies led to a full-time freelance research role for ten years across a range of B2B and B2C clients.
Katherine in data:
89: days spent in France last year (one short of the permitted 90)
38: years in media (clearly started whilst at school!)
14½: year-old terrier, Dylan
5: operations, 6 cycles of chemo and 21 radiotherapy sessions in 2014 to see off one nasty tumour, successfully
2: children, Lucy and Eddie
1: son-in-law, Andy; 1 daughter-in-law-to-be, Lois
0: alcoholic drinks since 2018
Chief Information Officer
Ian has worked at Route (and its previous incarnation Postar) since its inception. He is responsible for Route’s data strategy, data security, tech stack and ensuring the models and data meet the highest standards.
Ian in data
12: years lived in Clerkenwell
12: guitars
240: kg deadlift
2: European band tours
1: child (Asha)
1: wife (Kali)
Director of Research
Ruth joined Route in May 2025. She is responsible for ensuring the smooth running of the development phase of Route’s new solution and educating and inspiring one and all on all things Route. Ruth joined from WPP’s EssenceMediacom, where she spent 11 years, most recently leading the agency’s insight team as Insight Director. Prior to that, she spent 13 years at the research agency TNS.
Ruth in data:
1997: year I moved to London
152: miles from ‘home’
2: children, Eva and Ravi
1: cat, a British Shorthair called Margot
500: Peloton milestone
7: my lucky number
Data Analyst
Cristina joined Route in October 2025 in a new role focusing on helping surface Route’s audience data for internal and external use in accessible and innovative ways. Previously a Data Analyst on the Dovetail team for Barb at Kantar Media, Cristina has a degree in Mathematics and a Master’s in Algebra and Number Theory from Bucharest University.
Cristina in data:
2: children, David and Adrian
7: years streak of summer holiday in Mallorca
60: estimated number of cakes baked in a year
53,000: my record of steps done in a day
6: years working as a maths teacher
Data Engineer
Jack joined Route in March 2026 from Ubiquity Press, and he is tasked with improving how Route’s audience data is automated, organised and made accessible. Prior to this, he spent 13 years at the National Cancer Research Institute, holding a range of senior creative and technical positions.
Jack in data:
1: child (Ada)
2: marathons ran
6: countries skied
16: years working in tech
30: years cycling in London
Technical Consultant
Katherine has worked with Route since 2011, overseeing fieldwork, modelling and validation. She is an independent consultant specialising in media audience measurement. With almost 40 years of industry experience, she also publishes overviews and papers on audience measurement, including an annual report for European Media Research Organisation (EMRO).
Katherine in data:
21: age I joined my first JIC
58: Brewer Street, address of my favourite restaurant
2: degrees coldest water I’ve dipped in
2002: year my twins were born, Ellie and James
0.698: love a probability, you’ll have to guess this one
PA to CEO
Sally has worked with Route since November 2022. As well as PA duties she is involved in managing Route’s budget. Sally has many years’ experience in the media industry, dealing with administration for the Media Research Group for over 25 years.
Sally in data:
40: years married!
2: beautiful daughters
1: best ever grandson
1: special Labrador called Nell
2: years lived in Canada and Miami
2059: the year I will be 100
