News and thought pieces from Route
Some human behaviours have permanently changed since Covid –hybrid working, the Zoom boom, remote shopping. But one thing has quietly returned to near pre-pandemic levels: train travel.
Taylor Swift's return to London for her Eras tour presented a huge opportunity for advertisers to target her large and high-spending fanbase, with Swift-linked locations across the city offering prime OOH advertising potential.
Route's Marketing and Insight Manager, Eda Incekara, takes a closer look at the digital out-of-home (DOOH) inventory around the iconic SW19 Centre Court.
A spatial analysis of how advertisers can target football fans in stumbling distance of pubs
As election spend is set to rise, new Route research can help political planners target marginal seats via a high-reach, trusted medium.
Route Research’s Chief Strategy Officer explains how brands can make the most of the commercial opportunity around the spectators of the Women’s Super League.
