A 15-year hiatus and a long brotherly feud to boot! Don’t look back in anger though. Oasis are back.
They will be playing 17 dates across Great Britain, starting this July. The tour kicks off with two nights in Cardiff, followed by five shows in Manchester, five in London, three in Edinburgh, and back again in London for two nights in September. Similar to Taylor Swift’s Era’s Tour last summer, Barclays estimates that fans attending the shows will be spending a total of £1 billion, which comes to on average £766 per person on tickets, accommodation, travel, merch and food. That’s about 1.4 million potential concertgoers!
What better medium to advertise to these fans than out of home (OOH)? In my analysis this time around, rather than using perfect radius circles, I used isochrone maps which show actual 30-minute walking distances from each venue, found via the Travel Time API.
Checkout the dashboard here:
In Route Q2 2025 data, there are 2,324 OOH frames within a 30-minute walk of these four venues, and together they generate about 107 million weekly impacts. Around half (51.5 million) are pedestrian impacts, with about 10% coming from digital screens operating on a 10 second spot to 50 second break schedule.
Out of these venues, it definitely maybe is Cardiff’s Principality Stadium, in Central Cardiff, that accounts for nearly 80% of these weekly impacts. The stadium’s location and the sheer number of OOH inventory in Cardiff’s city centre is a huge factor to this. Cardiff’s high share is also a result of the large number of lamppost banners located in their city centre. Cardiff is then followed by London’s Wembley Stadium, well served by 3 nearby tube/train stations with 141 OOH frames measured by Route. Manchester’s shows will be a little different as they will be in Heaton Park, where OOH inventory is sparse (thankfully).
Much like Taylor Swift’s Eras Tour, some might say that this Oasis reunion represents another Supernova for planners to reach Oasis concertgoers who are very likely to spend and will be walking or taking public transportation to the tour venues, taking advantage of those idling in intent.
Oasis UK Tour Dates:
- Cardiff, Principality Stadium: July 4th and July 5th
- Manchester, Heaton Park: 11 July, 12 July, 16 July, 19 July, 20 July
- London, Wembley Stadium: 25 July, 26 July 30 July, 2 August, 3 August, 27 September, 28 September
- Edinburgh, Murrayfield Stadium: 8 August, 9 August, 12 August
