Cristina Marcu joins from Kantar Media where she worked on the Dovetail team, providing audience measurement data to Barb.
Reporting to Director of Research Ruth Chalisey, her remit is to help surface Route’s audience data in an accessible manner, expanding a thriving insight resource.
Ruth said: “Early in 2025, after an 18-month tender process, we appointed Ipsos and Adwanted to new Route research contracts. The results of those appointments will take out-of-home research in this country to a new level, so we want to underpin what will be a significantly larger and more granular dataset with deeper audience research capability. Cristina has fantastic experience in finding ways to visualise data to enhance decision-making and we’re delighted to have her on the team.”
Cristina is a mathematics graduate with a Master’s in Algebra and Number Theory. After an early career in maths teaching and a career break during which she pursued her interest in programming, she discovered a passion for data engineering and analysis. See Route’s Team.
