News and thought pieces from Route
Bumpin that bumpin that bumpin brat was everywhere in 2024. With the help of bold creative and marketing, Charli's campaign for her new album brat, combining OOH with social media, created a positive feedback loop that drove emotional connection, increased visibility, and drove online sharing.
Route Marketing & Insight Manager, Eda Incekara's account of Adwanted's Future of Media event.
Out of home adverts More than viewable, they're viewed Impact the people
Unlike other media Out Of Home is not measured on the basis of people having an opportunity to see the advertising being broadcast to them.
Location matters Add audiences from Route Make profit increase
The requirement for accountability in ad spend has never been higher and with this we see the continued rise and rise of marketing mix modelling to help demonstrate return on investment.
Outdoor ads are green Low CO2 emissions They also went brat
Sustainability in advertising is a big focus for advertisers and media owners, and this report can help to inform choices when it comes to a brand’s sustainability efforts.
Route's Marketing & Insight Manager, Eda Incekara, introduces Route's Q3 2024 release data and explores Liverpool's dynamic OOH advertising, highlighting key locations and insights from Anna Hunter of Open Media.
