News and thought pieces from Route
As election spend is set to rise, new Route research can help political planners target marginal seats via a high-reach, trusted medium.
Amid the digital cacophony, out-of-home advertising stands as an omnipresent force, weaving captivating narratives and driving engagement.
In a Mediatel podcast, our CEO Denise Turner argues that, as measurement takes on an even more important role for advertisers, definitions are important
Route Research’s Chief Strategy Officer explains how brands can make the most of the commercial opportunity around the spectators of the Women’s Super League.
Rail performance data has identified the ‘most delayed’ rail stations in Great Britain. Can Route data help brands and planners utilise the delays as part of their media plans?
Route Research’s Chief Strategy Officer Euan Mackay responds to the latest Lumen attention study and asks: does attention need to be grabbed all at once? Or is it as effective built up over time?
